Blog, Blog, Blog.
Blah, blah, blah.
Yup, seems like a pain. What the heck would I write about? Who cares? Why would I need one?
For many of us, the thought of sitting down and penning an original piece of text is just downright agonizing! We really procrastinated writing assignments in school. We don’t like the idea of writing a Holiday Update for friends and family or having to write even short sentences that describe our businesses. Painful!
So, what makes having a blog so worth it?
A couple of things. First, websites that have a blog can generate more leads by nearly 70%.
That is quite an edge!
Next, a blog helps drive traffic to your website because you are offering another opportunity to have your keywords crawled by search engines. This is new content and search engines love new content!
Not only that, but you can use your blog post to generate more content on social media. Take the essence of the post and submit it to all your social media accounts and provide a link back to your blog! No cost!
Blogs can also allow your business to establish authority in an industry and this is a quality that Google likes! The more you convey your expertise the more you establish credibility the more you become the go-to resource for all things you do. Building trust is also a by product.
Extending your reach is another benefit of blogging. Write an informative article about a common question you get from customers. Next thing you know, that customer is sharing your post with a neighbor, colleague. Boom, someone else knows about you and your company!
Importantly, your blog can help keep you engaged with your customers so that you can always be top of mind for providing products/services to your customers AND be top of mind for those customers giving you referrals.
Win/Win.
Given the benefits of having a blog, maybe scheduling a few minutes a month to create your post doesn’t seem so terrible. The returns could make a tremendous difference over the long run!
