Blog Post
noreply • June 15, 2020
#MyMoneyStaysLocal
Time to step up and pitch in for your community.
There is a movement afoot that has the potential to be the single most important thing you can do for your business, your community and your family. It’s called #MyMoneyStaysLocal.
While some of us may not have noticed, recent events have had a significant impact on how we have spent our money. If we have been lucky enough to have any to spend. Now, as we begin to open up more on the local level, some folks are venturing out and trying to do business with local establishments. And that is a good thing.
Restaurants have been particularly hit hard. Some are not going to survive; some are already gone. Countless others will fold in the coming months either due to limited demand and/or limited ability to make a go of it at half capacity. And gone with them are their hearts and dreams of sharing a piece of themselves through their food. It’s a gift really. A very personal gift that comes from the heart of every restaurateur.
And, when you take a look at the revenue that vaporizes in the process, you can begin to see how critical it is to help these restaurants stay afloat. Give them a call and buy a gift certificate that you can use later if you are not comfortable doing so now. Get a head start on Christmas and secure Gift Cards for some of your favorite people. Doing so will help the community overall by pumping $$$ back into your community. Win - Win.
It looks like we are in for a long recovery and stepping up and dining locally can give your community a leg up.
Stop fueling hackers with your personal information!
Adding a blog to your website is a win/win!
Five in a series.
This post is the fourth in a series where I want to share some of the things I have learned over the course of my career. It has been varied in terms of industry and the customers served and has given me many valuable lessons along the way. I hope to benefit my clients with advice, ideas and cautions as a way of contributing to my local community. Next up was a sink or swim introduction to the early years of the internet. My love of travel, and startups, lead me to a new subsidiary of a large travel wholesale group in Ft. Lauderdale. Certified Vacations offered wholesale travel packages in addition to running Continental Airlines Vacations and (CAV) Delta Airlines Vacations (DAV). I want to work for New River Technologies (NRT) which was the internet arm for Certified. Fast and furious, my experience with NRT was exhilarating! I managed a large staff of web designers and we crafted dynamic websites for CAV, DAV and countless others. Understanding client needs and goals and translating them into the digital environment was a challenge in this new form of communication. Key was understanding how people wanted to learn about and book travel. Early on we developed relationships with Microsoft, Priceline, Expedia and other emerging online travel sellers and, looking back, the experience was absolutely thrilling. To say that the pace was fast is an understatement! I was hooked. Somehow, I had to figure out how to leverage my marketing, advertising and communications background into a dream job. A short stop with Sunglass Hut, before they were bought by Luxottica, honed my skills for effective communications with retail customers. We launched a new, and very innovative, website for sunglass sales that, like other startups, was full of challenges in every department. We were a small group and gathered in a small area, we all learned a lot about each area of the business. The programming side of websites has evolved so far from some of the early days I am grateful have been witness to the genesis of what is now a highly technical process. 2000 was a big year and was highlighted by a move to Small Business Ownership. Stay tuned!
