Blog Post
Great New Habit Formed During the Pandemic
Linda Horstmyer • Sep 04, 2020
One of my new habits is sticking with me! You?
A very interesting survey from the folks at Marketing Charts. The piece talks about some of the behaviors and habits that have changed since the onset of the pandemic. Many are obvious, like eating more takeout, but what grabbed me was the insight on outdoor activities.
It's true. Loads more time outdoors is definitely staying with me and I can see a direct benefit for doing so. I have a lot of outdoor time including at the beach, on the boat, on the trails, outdoor dining (where it is safe to do do) and more. In addition, I take at least 20 minutes each day to leave my phone at my desk and just walk or sit in the sun. The benefit has been more energy for the balance of my day. And plus, the Vitamin D from the sun is giving my mood a needed boost in these stressful days.
One habit I am already breaking is the "shop online" one. I am now committing to #MyMoneyStaysLocal and seeking out places to buy what I need for my business and my home from local shops, restaurants and farms. We have to stick together to support our local economy. Have a look at this for more information on how you can participate: https://tcreboot.com/mymoneystayslocal
What about you? What will you carry over?
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Five in a series.
This post is the fourth in a series where I want to share some of the things I have learned over the course of my career. It has been varied in terms of industry and the customers served and has given me many valuable lessons along the way. I hope to benefit my clients with advice, ideas and cautions as a way of contributing to my local community. Next up was a sink or swim introduction to the early years of the internet. My love of travel, and startups, lead me to a new subsidiary of a large travel wholesale group in Ft. Lauderdale. Certified Vacations offered wholesale travel packages in addition to running Continental Airlines Vacations and (CAV) Delta Airlines Vacations (DAV). I want to work for New River Technologies (NRT) which was the internet arm for Certified. Fast and furious, my experience with NRT was exhilarating! I managed a large staff of web designers and we crafted dynamic websites for CAV, DAV and countless others. Understanding client needs and goals and translating them into the digital environment was a challenge in this new form of communication. Key was understanding how people wanted to learn about and book travel. Early on we developed relationships with Microsoft, Priceline, Expedia and other emerging online travel sellers and, looking back, the experience was absolutely thrilling. To say that the pace was fast is an understatement! I was hooked. Somehow, I had to figure out how to leverage my marketing, advertising and communications background into a dream job. A short stop with Sunglass Hut, before they were bought by Luxottica, honed my skills for effective communications with retail customers. We launched a new, and very innovative, website for sunglass sales that, like other startups, was full of challenges in every department. We were a small group and gathered in a small area, we all learned a lot about each area of the business. The programming side of websites has evolved so far from some of the early days I am grateful have been witness to the genesis of what is now a highly technical process. 2000 was a big year and was highlighted by a move to Small Business Ownership. Stay tuned!
